Last November, I wrote about gown shopping with my sister, Bridezilla. She found the perfect dress for the Big Day — with a killer $1700 price tag. She apparently has the perfect shape for all designs by Paloma Blanca, and the only alteration she’d need is a hem (she’s only 5’3″). However, even though my mom and my aunt were willing to chip in to make the dress possible, she concluded there was no way she could justify that kind of money for a dress she’d wear for just a few hours. She ordered the Ann Taylor one for $312 after my google rampage for online coupons, but it fit horribly. By the way, I give Ann Taylor high praise for having $6 shipping plus a free return label with a long period of time for mind-changing.
So last week, Bridezilla perused assorted second-hand and sample sale wedding gowns online and stumbled across her Dream Wedding Dress, the Paloma Blanca 3710, on eBay for $500. She was all set to stalk it and swoop at the last minute until I pointed out the history of completed sales for similar items: none had sold, and in fact this exact dress had been listed earlier in the month but failed to attract any bids. Sure enough, hers was the only bid, and she is now the ecstatic owner of the perfect gown – at a 70% discount!! And it’s a bridal salon sample, which means it hasn’t been altered and will fit perfectly, as had the one she modeled for mom, sister, aunt and cousin over Thanksgiving. Now if she can just avoid getting pregnant for at least 7 more months, it’ll all work out fine.
Lesson learned: shop for dresses as soon as you get engaged. By the time you actually need to buy one, your top pick(s) will be “last season” and available at deep discount online. Oh, and apparently the best way to sell a dress on eBay is to have a bitter, tattoo’d man model it in the photos (do y’all remember that?! – it made the primetime news!) or else it won’t generate sufficient interest.
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